Google Ads advertising campaign management for your services, products and specific business goals. I select search queries, audiences, ads and landing pagesI coordinate the advertising budget, implement customer inquiry or purchase measurement, and constantly improve campaigns based on results so that you can clearly see the costs and benefits that advertising creates for your business.

List of services

🎯 Goal and strategy setting
We determine the advertising goal (inquiries, sales, calls, traffic) and select the most appropriate campaign strategy.

🔎 Keyword research
We perform keyword analysis, group them by intent, and create a list of negative keywords.

🧩 Campaign structure
We create a logical structure for campaigns and ad groups based on services, categories, cities, or audiences.

📝 Ad texts and extensions
We prepare ads (RSA), headlines/descriptions, and configure extensions: calls, links, footnotes, prices, etc.

🌐 Landing page recommendations
We suggest ways to improve landing pages to increase conversions (CTA, form, speed, trust elements).

🛍️ Shopping / Merchant Center
If you have an e-store - we connect Merchant Center, organize the feed, and launch Shopping/Performance Max.

📸 Display and Remarketing
We implement remarketing (GDN/YouTube), build audiences, and return visitors back to the website or cart.

📍 Local advertising
If relevant, we optimize ads based on cities/regions, working hours, call priority, and routes.

🔧 Conversion tracking
We configure GA4/Google Ads conversions: forms, calls, purchases, button clicks, offline import (if necessary).

💸 Budget and price control
We optimize CPC/CPA/ROAS, bid strategies, budget allocation, and safeguards against unnecessary spending.

🧪 A/B testing
We test ad variations, audiences, landing pages, and offers to increase conversion.

📊 Reports and maintenance
We provide regular reports: costs, clicks, conversions, CPA/ROAS, what has been done and what is planned next.

Questions and answers

What tasks is Google Ads advertising suitable for?

Google Ads can be used to drive leads, sell products, or reach people looking for a specific solution. We first evaluate your offering, target audience, service area, and what action the visitor should take.

The campaign structure and advertising formats are selected based on the goal. If the offer or landing page is not yet ready, we first agree on what needs to be improved so that the advertising flow has a clear purpose.

What do you need to prepare before launching a campaign?

Information is required about the services or products, their uniqueness, the territories served, and the desired results. It also discusses the advertising budget, available texts, images, landing pages, and access to advertising and measurement accounts.

If the campaigns have already been running, I review the previous structure and accumulated data. Before launch, we coordinate the wording of the offers and check that the ad leads to a working page that meets the promise.

How is the advertising budget and management cost separated?

The advertising budget is the amount allocated for advertising displayed on Google, and preparation and management work is paid separately according to the agreed scope. If necessary, the work of implementing the landing page, advertising images or measurement is also assessed.

Before we start, we clearly agree on what is included and what additional costs may apply. The budget is selected based on the goal and market; we view a small test campaign as data collection, not a guaranteed sales plan.

How are keywords and negative keywords selected?

For search advertising, I select queries that match your service or product offering and customer intent. I group them so that the ad text and landing page talk about the same offer.

Negative keywords help limit inappropriate searches, such as unrelated services or other purchasing needs. After launch, actual search queries are reviewed and data is used to refine who is worth showing ads to.

Do I need a separate advertising landing page?

A dedicated page is useful when the campaign is focused on a specific service, audience, or offer. It should include clear benefits, key terms, easy contact information, and few barriers to the desired action.

It is not always necessary to create a new page: sometimes it is enough to improve an existing one. I evaluate its content, usability on the phone and the functionality of the form. We coordinate the scope of page creation or redesign separately from campaign management.

How are inquiries and purchases measured?

We select conversions based on the business goal: a successfully submitted form, a purchase, or another clearly defined action. We check that the measurement is triggered at the right moment and that the same event is not counted multiple times.

Clicking on a phone link or email address does not confirm a conversation or sale, so we separate these actions from actual inquiries. The accuracy of reports may also be limited by consent settings and user technical circumstances.

How do campaigns optimize after launch?

I review search queries, ad results, budget allocation, and selected conversion data. Based on the information gathered, keywords, negative queries, audiences, locations, or ad copy are adjusted.

The frequency of changes depends on traffic and data volume. We avoid drawing conclusions from a few clicks; it is also important to evaluate the quality of the requests received. Your feedback about real customers helps us to more accurately determine what works.

Is it possible to advertise products from an online store?

You can plan campaigns for selling products, and prepare or check the transfer of product data to advertising systems as needed. It is important that product names, prices, balances, and shipping addresses are correct.

Before launch, the purchase path and sales measurement are assessed. If additional store integration or catalog error correction is required, we include these works in a separately agreed scope. Eligibility also depends on the advertised products and platform requirements.

What reports will I receive and who will own the account?

Working on your account keeps you in control and gives you the access you need to get the job done. We discuss how often you report and what metrics are most important: cost, clicks, conversions, or cost per query.

The report explains significant changes and next steps. If measurement data is missing or the quality of a query can only be confirmed in your system, this is clearly stated. We don't measure advertising results based solely on the number of impressions.

Is a specific number of sales or inquiries guaranteed?

No, a specific number of sales or a fixed asking price are not guaranteed. The result is affected by competition, the attractiveness of the offer, advertising budget, page quality, and your ability to serve the requests you receive.

At the beginning, we agree on the goal, trial period, and evaluation criteria. Once the data is collected, we can make informed decisions about which campaigns to continue, what to change, and whether it is worth increasing the budget. The launch of the campaign and its long-term management are discussed separately.

Google Ads campaign management

List of services

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