I create and manage Google Ads campaigns for your services, products, and specific business goals. I select search queries, audiences, ads, and landing pages. I adjust the advertising budget, implement customer inquiry or purchase measurement, and continuously improve campaigns based on results so that you can clearly see the costs and benefits generated by advertising.
Services
| 🎯 Goal and strategy setting We determine the advertising goal (inquiries, sales, calls, traffic) and select the most appropriate campaign strategy. |
| 🔎 Keyword research We perform keyword analysis, group them by intent, and create a list of negative keywords. |
| 🧩 Campaign structure We create a logical structure for campaigns and ad groups based on services, categories, cities, or audiences. |
| 📝 Ad texts and extensions We prepare ads (RSA), headlines/descriptions, and configure extensions: calls, links, footnotes, prices, etc. |
| 🌐 Landing page recommendations We suggest ways to improve landing pages to increase conversions (CTA, form, speed, trust elements). |
| 🛍️ Shopping / Merchant Center If you have an e-store - we connect Merchant Center, organize the feed, and launch Shopping/Performance Max. |
| 📸 Display and Remarketing We implement remarketing (GDN/YouTube), build audiences, and return visitors back to the website or cart. |
| 📍 Local advertising If relevant, we optimize ads based on cities/regions, working hours, call priority, and routes. |
| 🔧 Conversion tracking We configure GA4/Google Ads conversions: forms, calls, purchases, button clicks, offline import (if necessary). |
| 💸 Budget and price control We optimize CPC/CPA/ROAS, bid strategies, budget allocation, and safeguards against unnecessary spending. |
| 🧪 A/B testing We test ad variations, audiences, landing pages, and offers to increase conversion. |
| 📊 Reports and maintenance We provide regular reports: costs, clicks, conversions, CPA/ROAS, what has been done and what is planned next. |
What does Google Ads management include?
We discuss the services or products being advertised, the territory, the audience, and the desired actions: inquiries, calls, or purchases. I prepare campaigns, ads, negative keywords, and conversion tracking as needed.
Advertising budget and service price
The budget for advertising and the cost of preparing and maintaining campaigns are separate costs. We agree on them before work begins. The cost per click or customer request depends on competition, search topic, ads, and landing page.
Why is a landing page important?
The ad should lead to a specific page that meets the visitor's needs. It should include clear explanations of the service, contact information, and a convenient way to submit a request. I can customize WordPress website whether online store advertising traffic.
Reports and further decisions
We evaluate costs, search queries, and properly captured conversions. We adjust campaigns and landing pages based on the data. I do not guarantee a specific number of sales or return on investment in advance.
