{"id":113,"date":"2020-04-27T07:34:16","date_gmt":"2020-04-27T07:34:16","guid":{"rendered":"https:\/\/e-verslas.lt\/e-verslas-lt-sprendimai\/interneto-marketingas\/"},"modified":"2026-10-23T16:53:48","modified_gmt":"2026-10-23T14:53:48","slug":"el-pasto-marketingas-ir-automatizavimas","status":"publish","type":"page","link":"https:\/\/e-verslas.lt\/fr\/marketing-par-e-mail-et-automatisation\/","title":{"rendered":"Marketing par e-mail et automatisation"},"content":{"rendered":"<style>.kb-advanced-slider-113_6609be-8c .kb-slider-pause-button{color:#fff;background-color:rgba(0, 0, 0, 0.8);border:1px solid transparent;}<\/style><div class=\"kb-advanced-slider kb-advanced-slider-113_6609be-8c wp-block-kadence-slider\"><div class=\"kb-advanced-slider-inner-contain kb-adv-slider-html-version-2\"><div class=\"kb-blocks-advanced-carousel kt-blocks-carousel kt-carousel-container-dotstyle-none\"><div class=\"kb-blocks-advanced-slider-init kb-slider-loading kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-none kb-slider-size-ratio kb-slider-type-slider kb-slider-ratio-3-1 kb-slider-group-arrow kb-slider-arrow-position-center kb-slider-tab-ratio-inherit kb-slider-mobile-ratio-inherit splide kb-splide  kb-slider-version-2\" aria-label=\"Contenu du curseur\" data-slider-center-mode=\"true\" data-slider-type=\"slider\" data-loop-type=\"loop\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"2000\" data-slider-scroll=\"1\" data-slider-fade=\"true\" data-slider-arrows=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-dragging=\"true\" data-slider-speed=\"1000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\"><div class=\"splide__track\"><ul class=\"splide__list\">\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-113_90576a-1e\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-113_a7368c-19\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-113_81865d-69\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n<\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Le marketing par e-mail et l&#039;automatisation permettent de maintenir des relations durables avec les abonn\u00e9s et les clients. Je cr\u00e9e des formulaires d&#039;inscription, des mod\u00e8les de newsletters, des segments d&#039;audience personnalis\u00e9s et des s\u00e9quences d&#039;e-mails automatis\u00e9es. J&#039;int\u00e8gre l&#039;envoi \u00e0 un site web ou <a href=\"https:\/\/e-verslas.lt\/fr\/creation-de-boutiques-en-ligne\/\">dans le magasin<\/a>J&#039;applique la gestion des abonnements et la mesure des r\u00e9sultats afin que le bon message parvienne au bon destinataire au bon moment.<\/p>\n\n\n\n<h3 id=\"h-paslaugos\" class=\"wp-block-heading\"><strong>Liste des services<\/strong><\/h3>\n\n\n\n<figure style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\" class=\"wp-block-table\"><table class=\"has-fixed-layout\" style=\"border-style:none;border-width:0px\"><tbody><tr><td><strong>\ud83d\udd0d Analyse du march\u00e9 et de la client\u00e8le<\/strong><br>En fonction de votre mod\u00e8le d&#039;entreprise, nous r\u00e9alisons des \u00e9tudes de march\u00e9 en ligne et identifions les clients potentiels.<\/td><\/tr><tr><td><strong>\ud83c\udfaf S\u00e9lection du public cible<\/strong><br>Nous s\u00e9lectionnons un public cible pour le marketing par newsletter en fonction du secteur d&#039;activit\u00e9, des pays et des villes.<\/td><\/tr><tr><td><strong>Collection des abonn\u00e9s \ud83e\uddf2<\/strong><br>Nous vous aidons \u00e0 constituer une liste d&#039;abonn\u00e9s \u00e0 votre newsletter qui sont r\u00e9ellement int\u00e9ress\u00e9s par vos offres.<\/td><\/tr><tr><td><strong>\u270d\ufe0f Mod\u00e8les personnalis\u00e9s<\/strong><br>Nous pr\u00e9parons des mod\u00e8les de newsletters pour les offres, les r\u00e9ductions et les promotions, personnalis\u00e9s pour chaque abonn\u00e9.<\/td><\/tr><tr><td><strong>\ud83d\udce8 Contenu pertinent et de grande valeur<\/strong><br>Nous veillons \u00e0 ce que les informations fournies dans les newsletters soient pertinentes, utiles et int\u00e9ressantes pour les destinataires.<\/td><\/tr><tr><td><strong>\ud83e\uddfe Formulaires de commande et d&#039;annulation<\/strong><br>Nous cr\u00e9ons des formulaires d&#039;inscription, de d\u00e9sabonnement et de notification \u00e0 la newsletter qui fonctionnent automatiquement.<\/td><\/tr><tr><td><strong>\u23f1\ufe0f Envoi automatique<\/strong><br>Nous mettons en place l&#039;envoi automatique de newsletters, facilement g\u00e9rable depuis votre site WordPress.<\/td><\/tr><tr><td><strong>\ud83d\udee1\ufe0f Technologies de livraison<\/strong><br>Nous utilisons des technologies et des serveurs sp\u00e9cialis\u00e9s pour garantir que les newsletters parviennent \u00e0 tous les abonn\u00e9s.<\/td><\/tr><tr><td><strong>\ud83e\udd1d Marketing responsable<\/strong><br>Nous utilisons le marketing par courriel de mani\u00e8re responsable, renfor\u00e7ant ainsi la notori\u00e9t\u00e9 et l&#039;autorit\u00e9 de votre entreprise.<\/td><\/tr><tr><td><strong>\ud83d\udcac Commentaires<\/strong><br>Nous vous aidons \u00e0 obtenir rapidement les commentaires de vos clients sur les services fournis ou les produits vendus.<\/td><\/tr><tr><td><strong>\ud83d\udcca Analyse et suivi des besoins<\/strong><br>Nous utilisons des outils de marketing par courriel pour \u00e9tudier les besoins de nos clients et suivre constamment les r\u00e9sultats.<\/td><\/tr><tr><td><strong>\ud83d\udcc8 Influence comportementale et planification<\/strong><br>En fonction des r\u00e9actions des destinataires, nous pr\u00e9voyons des actions compl\u00e9mentaires visant \u00e0 influencer leurs d\u00e9cisions.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-klausimai-ir-atsakymai\" class=\"wp-block-heading\">Questions et r\u00e9ponses<\/h3>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-694adfaa uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-db02bde3\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Quelles solutions de marketing par e-mail peuvent \u00eatre mises en \u0153uvre ?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nous cr\u00e9ons des formulaires d&#039;inscription, des groupes de contacts, des mod\u00e8les d&#039;e-mails et des s\u00e9quences d&#039;e-mails automatis\u00e9es. Nous choisissons la solution en fonction de votre objectif\u00a0: fournir des services, rester en contact avec vos abonn\u00e9s ou diffuser des informations pertinentes suite \u00e0 une action sp\u00e9cifique du client.<br><br>Nous commen\u00e7ons par examiner votre site web actuel, votre liste de contacts et la plateforme de diffusion choisie. La mise en \u0153uvre technique, la r\u00e9daction et l&#039;envoi r\u00e9gulier de la newsletter peuvent constituer des prestations distinctes\u00a0; nous les coordonnons donc clairement avant de commencer.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-aeb88106\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment le site web acquiert-il de nouveaux abonn\u00e9s ?<\/span><\/div><div class=\"uagb-faq-content\"><p>Le formulaire d&#039;inscription peut \u00eatre plac\u00e9 \u00e0 un endroit appropri\u00e9 sur le site web et reli\u00e9 \u00e0 la plateforme d&#039;envoi d&#039;e-mails. Il doit clairement indiquer les informations que l&#039;utilisateur recevra et l&#039;action qu&#039;il confirme\u00a0; selon la proc\u00e9dure choisie, une confirmation d&#039;inscription suppl\u00e9mentaire par e-mail peut \u00eatre envoy\u00e9e.<br><br>Nous v\u00e9rifions si le contact appartient au bon groupe, si des doublons inutiles sont cr\u00e9\u00e9s et si les messages de confirmation fonctionnent. Nous choisissons l&#039;emplacement du formulaire et le nombre de champs en fonction de son objectif.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7d69c1bf\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Est-il possible de transf\u00e9rer une liste de contacts existante\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Vous pouvez pr\u00e9parer et importer des donn\u00e9es de contact dans une structure appropri\u00e9e \u00e0 partir d&#039;une plateforme ou d&#039;un fichier existant. Avant l&#039;importation, il est important de pr\u00e9ciser l&#039;origine de la liste, les destinataires des contacts et les personnes qui se sont d\u00e9j\u00e0 d\u00e9sabonn\u00e9es.<br><br>Nous avons corrig\u00e9 les correspondances de champs, les groupes et les doublons. Les destinataires qui se sont d\u00e9sabonn\u00e9s ne peuvent pas \u00eatre r\u00e9int\u00e9gr\u00e9s comme abonn\u00e9s actifs. La migration ne garantit pas \u00e0 elle seule que toutes vos adresses existantes sont \u00e9ligibles \u00e0 l&#039;envoi d&#039;e-mails marketing\u00a0; vous devez v\u00e9rifier ce point avant tout envoi.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-71111c0a\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Quelles s\u00e9quences d&#039;emails automatis\u00e9es peut-on cr\u00e9er\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Selon la plateforme et les capacit\u00e9s d&#039;int\u00e9gration, vous pouvez configurer des messages de bienvenue, des suivis d&#039;inscription, des rappels ou d&#039;autres sc\u00e9narios clairement d\u00e9finis. Pour chaque s\u00e9quence, nous param\u00e9trons un \u00e9v\u00e9nement de d\u00e9marrage, un d\u00e9lai d&#039;attente, des conditions et le moment d&#039;arr\u00eat de l&#039;envoi.<br><br>Avant le lancement, nous testons le script avec des contacts tests. Il est essentiel qu&#039;une personne ne re\u00e7oive pas les m\u00eames e-mails plusieurs fois ou au mauvais moment. Nous adaptons les messages et les modalit\u00e9s d&#039;envoi en fonction du parcours client.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-25844075\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Est-il possible de connecter une boutique en ligne ou un CRM\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Il est possible d&#039;\u00e9valuer le transfert des contacts, des commandes et autres \u00e9v\u00e9nements n\u00e9cessaires de la boutique et du CRM vers la plateforme de messagerie. L&#039;\u00e9tendue de l&#039;int\u00e9gration d\u00e9pend des syst\u00e8mes utilis\u00e9s, de leurs API et des plugins disponibles.<br><br>Nous d\u00e9finissons les donn\u00e9es transf\u00e9r\u00e9es, leur fr\u00e9quence de mise \u00e0 jour et la gestion des erreurs. Les notifications de commandes op\u00e9rationnelles et les e-mails marketing ayant des objectifs diff\u00e9rents, nous concevons leurs scripts et param\u00e8tres de destinataires s\u00e9par\u00e9ment. Les licences suppl\u00e9mentaires sont \u00e9valu\u00e9es avant le d\u00e9ploiement.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-04537ec8\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment les mod\u00e8les d&#039;e-mails sont-ils adapt\u00e9s aux t\u00e9l\u00e9phones\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>J&#039;adapte la structure de l&#039;e-mail pour que le texte soit facile \u00e0 lire, les boutons faciles \u00e0 cliquer et les informations essentielles compr\u00e9hensibles m\u00eame sur un petit \u00e9cran. La taille des images, les liens et les descriptions alternatives des images sont \u00e9galement pris en compte.<br><br>Le mod\u00e8le est test\u00e9 avec des logiciels de messagerie et des e-mails de test. L&#039;affichage pouvant varier d&#039;un client de messagerie \u00e0 l&#039;autre, une structure fiable est privil\u00e9gi\u00e9e. Les effets complexes du site web ne sont pas transpos\u00e9s dans les e-mails par simple souci de similarit\u00e9 visuelle.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-77167248\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Les enregistrements SPF, DKIM et DMARC du domaine sont-ils corrects\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Selon la plateforme d&#039;envoi choisie, vous pouvez v\u00e9rifier et configurer les param\u00e8tres d&#039;authentification de domaine n\u00e9cessaires. Avant de modifier les DNS, il est \u00e9galement indispensable d&#039;\u00e9valuer le service de messagerie existant afin de s&#039;assurer que le nouvel outil d&#039;envoi ne perturbe pas les autres exp\u00e9diteurs l\u00e9gitimes.<br><br>L&#039;authentification permet de confirmer l&#039;identit\u00e9 de l&#039;exp\u00e9diteur, mais ne garantit pas l&#039;acc\u00e8s au dossier de messagerie principal. La qualit\u00e9 des contacts, le contenu des messages et les pratiques d&#039;envoi sont \u00e9galement importants pour la r\u00e9ception des messages. Les op\u00e9rations DNS n\u00e9cessitent un acc\u00e8s appropri\u00e9 \u00e0 la gestion du domaine.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-8aa7893c\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment fonctionnent la segmentation et la d\u00e9sinscription\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Les contacts peuvent \u00eatre regroup\u00e9s selon certains attributs ou leurs actions, si les donn\u00e9es n\u00e9cessaires sont disponibles sur la plateforme. Cela nous permet d&#039;envoyer un message cibl\u00e9 \u00e0 un groupe de destinataires pertinent, plut\u00f4t qu&#039;\u00e0 l&#039;ensemble de la liste.<br><br>Les e-mails marketing doivent comporter un m\u00e9canisme de d\u00e9sabonnement qui reste actif m\u00eame apr\u00e8s l&#039;actualisation des donn\u00e9es. Nous testons actuellement l&#039;impact du d\u00e9sabonnement sur les groupes et les s\u00e9quences automatis\u00e9es. Nous pr\u00e9voyons de g\u00e9rer les pr\u00e9f\u00e9rences des destinataires dans le cadre de notre solution globale, et non pas simplement via un lien en bas de l&#039;e-mail.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-390caf33\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment les r\u00e9sultats des newsletters sont-ils mesur\u00e9s\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Les livraisons, les clics, les rebonds et les actions sur le site web sont suivis dans la mesure du possible. Le marquage des liens permet d&#039;associer une campagne sp\u00e9cifique aux visites ou aux achats, si le syst\u00e8me de mesure est correctement mis en \u0153uvre.<br><br>Les taux d&#039;ouverture peuvent \u00eatre fauss\u00e9s par les param\u00e8tres de confidentialit\u00e9 des clients de messagerie\u00a0; nous ne les consid\u00e9rons donc pas comme le seul indicateur de succ\u00e8s. Nous \u00e9valuons si les e-mails atteignent les bons destinataires et contribuent \u00e0 la r\u00e9alisation de leurs objectifs, et nous surveillons \u00e9galement les signaux n\u00e9gatifs et la qualit\u00e9 des listes.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4774a138\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Qu\u2019est-ce qui d\u00e9termine le prix de l\u2019installation et le prix de l\u2019utilisation mensuelle\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Le prix de la mise en \u0153uvre d\u00e9pend du nombre de formulaires, de mod\u00e8les, de s\u00e9quences automatis\u00e9es et d&#039;int\u00e9grations, ainsi que de l&#039;\u00e9tat des donn\u00e9es disponibles. Nous convenons s\u00e9par\u00e9ment des modalit\u00e9s de pr\u00e9paration des textes, de transfert des contacts, de configuration du domaine et de formation des employ\u00e9s.<br><br>Le co\u00fbt d&#039;une plateforme d&#039;envoi est g\u00e9n\u00e9ralement li\u00e9 \u00e0 son forfait, au nombre de contacts ou d&#039;e-mails envoy\u00e9s. Nous \u00e9valuons ces co\u00fbts avant de choisir un outil. Le d\u00e9veloppement ult\u00e9rieur de la campagne, l&#039;analyse des r\u00e9sultats et la maintenance de l&#039;automatisation sont ensuite abord\u00e9s en fonction des besoins r\u00e9els.<\/p><\/div><\/div><\/div>\n\n\n<h3 id=\"h-uzduokite-klausima\" class=\"wp-block-heading\">Posez une question !<\/h3>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6943-o1\" lang=\"lt-LT\" dir=\"ltr\" data-wpcf7-id=\"6943\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/113#wpcf7-f6943-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/fr\/wp-json\/wp\/v2\/pages\/113#wpcf7-f6943-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6943\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"lt_LT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6943-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"your-mail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre email\" value=\"\" type=\"email\" name=\"your-mail\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Votre question\" name=\"your-message\"><\/textarea><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Soumettre!\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El. pa\u0161to marketingas ir automatizavimas padeda palaikyti ilgalaik\u012f ry\u0161\u012f su prenumeratoriais ir klientais. Kuriu registracijos formas, naujienlai\u0161ki\u0173 \u0161ablonus, individualius auditorij\u0173 segmentus ir automatines lai\u0161k\u0173 sekas. Sujungiu siuntim\u0105 su svetaine ar parduotuve, pritaikau prenumeratos valdym\u0105 bei rezultat\u0173 matavim\u0105, kad tinkama \u017einut\u0117 pasiekt\u0173 tinkam\u0105 gav\u0117j\u0105 tinkamu laiku. Paslaug\u0173 s\u0105ra\u0161as \ud83d\udd0d Rinkos ir klient\u0173 analiz\u0117Pagal J\u016bs\u0173 verslo model\u012f [&hellip;]<\/p>","protected":false},"author":1,"featured_media":70,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"enabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-113","page","type-page","status-publish","has-post-thumbnail","hentry"],"taxonomy_info":[],"featured_image_src_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1-1024x320.jpg",1024,320,true],"author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/fr\/author\/administratorius\/"},"comment_info":0,"uagb_featured_image_src":{"full":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1.jpg",1920,600,false],"thumbnail":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1-150x150.jpg",150,150,true],"medium":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1-300x94.jpg",300,94,true],"medium_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1-768x240.jpg",768,240,true],"large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1-1024x320.jpg",1024,320,true],"1536x1536":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1-1536x480.jpg",1536,480,true],"2048x2048":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1.jpg",1920,600,false],"trp-custom-language-flag":["https:\/\/e-verslas.lt\/wp-content\/uploads\/interneto-marketingas-1.jpg",18,6,false]},"uagb_author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/fr\/author\/administratorius\/"},"uagb_comment_info":0,"uagb_excerpt":"El. pa\u0161to marketingas ir automatizavimas padeda palaikyti ilgalaik\u012f ry\u0161\u012f su prenumeratoriais ir klientais. Kuriu registracijos formas, naujienlai\u0161ki\u0173 \u0161ablonus, individualius auditorij\u0173 segmentus ir automatines lai\u0161k\u0173 sekas. Sujungiu siuntim\u0105 su svetaine ar parduotuve, pritaikau prenumeratos valdym\u0105 bei rezultat\u0173 matavim\u0105, kad tinkama \u017einut\u0117 pasiekt\u0173 tinkam\u0105 gav\u0117j\u0105 tinkamu laiku. Paslaug\u0173 s\u0105ra\u0161as \ud83d\udd0d Rinkos ir klient\u0173 analiz\u0117Pagal J\u016bs\u0173 verslo model\u012f\u2026","_links":{"self":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":14,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/113\/revisions"}],"predecessor-version":[{"id":8636,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/113\/revisions\/8636"}],"wp:attachment":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/media?parent=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}