{"id":110,"date":"2020-04-27T07:32:14","date_gmt":"2020-04-27T07:32:14","guid":{"rendered":"https:\/\/e-verslas.lt\/e-verslas-lt-sprendimai\/google-ads-reklama\/"},"modified":"2026-10-29T03:09:31","modified_gmt":"2026-10-29T01:09:31","slug":"google-ads-reklamos-kampaniju-valdymas","status":"publish","type":"page","link":"https:\/\/e-verslas.lt\/fr\/gestion-de-campagnes-google-ads\/","title":{"rendered":"Gestion de campagnes Google Ads"},"content":{"rendered":"<style>.kb-advanced-slider-110_ef2901-7f .kb-slider-pause-button{color:#fff;background-color:rgba(0, 0, 0, 0.8);border:1px solid transparent;}<\/style><div class=\"kb-advanced-slider kb-advanced-slider-110_ef2901-7f wp-block-kadence-slider\"><div class=\"kb-advanced-slider-inner-contain kb-adv-slider-html-version-2\"><div class=\"kb-blocks-advanced-carousel kt-blocks-carousel kt-carousel-container-dotstyle-none\"><div class=\"kb-blocks-advanced-slider-init kb-slider-loading kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-none kb-slider-size-ratio kb-slider-type-slider kb-slider-ratio-3-1 kb-slider-group-arrow kb-slider-arrow-position-center kb-slider-tab-ratio-inherit kb-slider-mobile-ratio-inherit splide kb-splide  kb-slider-version-2\" aria-label=\"Contenu du curseur\" data-slider-center-mode=\"true\" data-slider-type=\"slider\" data-loop-type=\"loop\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"2000\" data-slider-scroll=\"1\" data-slider-fade=\"true\" data-slider-arrows=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-dragging=\"true\" data-slider-speed=\"1000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\"><div class=\"splide__track\"><ul class=\"splide__list\">\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_568e8f-e5\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_bc25ff-79\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_f283c3-9b\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n<\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Gestion de campagnes publicitaires Google Ads pour vos services, produits et objectifs commerciaux sp\u00e9cifiques. Je s\u00e9lectionne les requ\u00eates de recherche, les audiences, les annonces et\u2026 <a href=\"https:\/\/e-verslas.lt\/fr\/creation-de-sites-web-wordpress\/\">pages de destination<\/a>Je coordonne le budget publicitaire, mets en \u0153uvre des mesures des demandes de renseignements ou des achats des clients et am\u00e9liore constamment les campagnes en fonction des r\u00e9sultats afin que vous puissiez clairement voir les co\u00fbts et les avantages que la publicit\u00e9 g\u00e9n\u00e8re pour votre entreprise.<\/p>\n\n\n\n<h3 id=\"h-paslaugos\" class=\"wp-block-heading\"><strong>Liste des services<\/strong><\/h3>\n\n\n\n<figure style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\" class=\"wp-block-table\"><table class=\"has-fixed-layout\" style=\"border-style:none;border-width:0px\"><tbody><tr><td><strong>\ud83c\udfaf D\u00e9finition des objectifs et des strat\u00e9gies<\/strong><br>Nous d\u00e9terminons l&#039;objectif publicitaire (demandes de renseignements, ventes, appels, trafic) et s\u00e9lectionnons la strat\u00e9gie de campagne la plus appropri\u00e9e.<\/td><\/tr><tr><td><strong>\ud83d\udd0e Recherche de mots cl\u00e9s<\/strong><br>Nous effectuons une analyse des mots-cl\u00e9s, les regroupons par intention et cr\u00e9ons une liste de mots-cl\u00e9s n\u00e9gatifs.<\/td><\/tr><tr><td><strong>\ud83e\udde9 Structure de la campagne<\/strong><br>Nous cr\u00e9ons une structure logique pour les campagnes et les groupes d&#039;annonces en fonction des services, des cat\u00e9gories, des villes ou des audiences.<\/td><\/tr><tr><td><strong>\ud83d\udcdd Textes et extensions des annonces<\/strong><br>Nous pr\u00e9parons les annonces (RSA), les titres\/descriptions et configurons les extensions : appels, liens, notes de bas de page, prix, etc.<\/td><\/tr><tr><td><strong>\ud83c\udf10 Recommandations de pages de destination<\/strong><br>Nous proposons des pistes d&#039;am\u00e9lioration des pages de destination pour augmenter les conversions (CTA, formulaire, rapidit\u00e9, \u00e9l\u00e9ments de confiance).<\/td><\/tr><tr><td><strong>\ud83d\udecd\ufe0f Centre commercial<\/strong><br>Si vous avez une boutique en ligne, nous connectons Merchant Center, organisons le flux et lan\u00e7ons Shopping\/Performance Max.<\/td><\/tr><tr><td><strong>\ud83d\udcf8 Affichage et remarketing<\/strong><br>Nous mettons en \u0153uvre le remarketing (GDN\/YouTube), constituons des audiences et ramenons les visiteurs sur le site web ou vers leur panier.<\/td><\/tr><tr><td><strong>\ud83d\udccd Publicit\u00e9 locale<\/strong><br>Le cas \u00e9ch\u00e9ant, nous optimisons les annonces en fonction des villes\/r\u00e9gions, des heures de travail, de la priorit\u00e9 des appels et des itin\u00e9raires.<\/td><\/tr><tr><td><strong>\ud83d\udd27 Suivi des conversions<\/strong><br>Nous configurons les conversions GA4\/Google Ads : formulaires, appels, achats, clics sur les boutons, importation hors ligne (si n\u00e9cessaire).<\/td><\/tr><tr><td><strong>\ud83d\udcb8 Contr\u00f4le du budget et des prix<\/strong><br>Nous optimisons le CPC\/CPA\/ROAS, les strat\u00e9gies d&#039;ench\u00e8res, l&#039;allocation budg\u00e9taire et les mesures de protection contre les d\u00e9penses inutiles.<\/td><\/tr><tr><td><strong>\ud83e\uddea Tests A\/B<\/strong><br>Nous testons diff\u00e9rentes variantes de publicit\u00e9s, audiences, pages de destination et offres afin d&#039;augmenter les conversions.<\/td><\/tr><tr><td><strong>\ud83d\udcca Rapports et maintenance<\/strong><br>Nous fournissons des rapports r\u00e9guliers\u00a0: co\u00fbts, clics, conversions, CPA\/ROAS, actions r\u00e9alis\u00e9es et actions pr\u00e9vues.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-klausimai-ir-atsakymai\" class=\"wp-block-heading\">Questions et r\u00e9ponses<\/h3>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-8a4da5c0 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-99c537e1\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00c0 quelles t\u00e2ches la publicit\u00e9 Google Ads convient-elle\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Google Ads permet de g\u00e9n\u00e9rer des prospects, de vendre des produits ou de toucher les personnes recherchant une solution sp\u00e9cifique. Nous commen\u00e7ons par \u00e9valuer votre offre, votre public cible, votre zone de chalandise et l&#039;action que le visiteur devrait entreprendre.<br><br>La structure de la campagne et les formats publicitaires sont choisis en fonction de l&#039;objectif. Si l&#039;offre ou la page de destination n&#039;est pas encore pr\u00eate, nous d\u00e9finissons ensemble les points \u00e0 am\u00e9liorer afin que le parcours publicitaire soit parfaitement cibl\u00e9.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-e6e94165\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Que devez-vous pr\u00e9parer avant de lancer une campagne\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Des informations sont requises concernant les services ou produits, leur caract\u00e8re unique, les territoires desservis et les r\u00e9sultats escompt\u00e9s. Le budget publicitaire, les textes, images et pages de destination disponibles, ainsi que l&#039;acc\u00e8s aux comptes publicitaires et de mesure sont \u00e9galement abord\u00e9s.<br><br>Si les campagnes sont d\u00e9j\u00e0 en cours, j&#039;analyse leur structure et les donn\u00e9es accumul\u00e9es. Avant le lancement, nous harmonisons le libell\u00e9 des offres et v\u00e9rifions que l&#039;annonce redirige vers une page fonctionnelle conforme \u00e0 la promesse.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-2cd62264\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment le budget publicitaire et les frais de gestion sont-ils ventil\u00e9s\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Le budget publicitaire correspond au montant allou\u00e9 \u00e0 la diffusion de publicit\u00e9s sur Google. Les prestations de pr\u00e9paration et de gestion sont factur\u00e9es s\u00e9par\u00e9ment, selon le p\u00e9rim\u00e8tre convenu. Le cas \u00e9ch\u00e9ant, la cr\u00e9ation de la page de destination, des visuels publicitaires et le suivi des performances sont \u00e9galement factur\u00e9s.<br><br>Avant de commencer, nous d\u00e9finissons clairement ce qui est inclus et les co\u00fbts suppl\u00e9mentaires \u00e9ventuels. Le budget est \u00e9tabli en fonction de l&#039;objectif et du march\u00e9\u00a0; nous consid\u00e9rons une petite campagne test comme une collecte de donn\u00e9es, et non comme une garantie de ventes.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-fd5f3c5a\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment les mots cl\u00e9s et les mots cl\u00e9s n\u00e9gatifs sont-ils s\u00e9lectionn\u00e9s\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pour la publicit\u00e9 sur les moteurs de recherche, je s\u00e9lectionne les requ\u00eates qui correspondent \u00e0 votre offre de services ou de produits et \u00e0 l&#039;intention de l&#039;utilisateur. Je les regroupe afin que le texte de l&#039;annonce et la page de destination pr\u00e9sentent la m\u00eame offre.<br><br>Les mots cl\u00e9s n\u00e9gatifs permettent de limiter les recherches inappropri\u00e9es, comme celles portant sur des services sans rapport avec le sujet ou d&#039;autres besoins d&#039;achat. Apr\u00e8s le lancement, les requ\u00eates de recherche r\u00e9elles sont analys\u00e9es et les donn\u00e9es recueillies servent \u00e0 cibler les internautes les plus pertinents.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3b9ede47\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Ai-je besoin d&#039;une page de destination publicitaire distincte\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Une page d\u00e9di\u00e9e est utile lorsque la campagne est ax\u00e9e sur un service, un public ou une offre sp\u00e9cifique. Elle doit pr\u00e9senter clairement les avantages, les mots-cl\u00e9s, des informations de contact faciles \u00e0 trouver et limiter au maximum les obstacles \u00e0 l&#039;action souhait\u00e9e.<br><br>Il n&#039;est pas toujours n\u00e9cessaire de cr\u00e9er une nouvelle page\u00a0: parfois, il suffit d&#039;am\u00e9liorer une page existante. J&#039;\u00e9value son contenu, son ergonomie sur mobile et la fonctionnalit\u00e9 du formulaire. Nous coordonnons la cr\u00e9ation ou la refonte de la page ind\u00e9pendamment de la gestion de la campagne.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-c91d5d91\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment les demandes de renseignements et les achats sont-ils mesur\u00e9s\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Nous s\u00e9lectionnons les conversions en fonction de l&#039;objectif commercial\u00a0: formulaire valid\u00e9, achat ou autre action clairement d\u00e9finie. Nous v\u00e9rifions que la mesure est d\u00e9clench\u00e9e au bon moment et qu&#039;un m\u00eame \u00e9v\u00e9nement n&#039;est pas comptabilis\u00e9 plusieurs fois.<br><br>Cliquer sur un lien t\u00e9l\u00e9phonique ou une adresse e-mail ne confirme ni une conversation ni une vente\u00a0; nous dissocions donc ces actions des demandes de renseignements proprement dites. La fiabilit\u00e9 des rapports peut \u00e9galement \u00eatre limit\u00e9e par les param\u00e8tres de consentement et les conditions techniques de l\u2019utilisateur.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4efd6391\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Comment les campagnes s&#039;optimisent-elles apr\u00e8s leur lancement\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>J&#039;analyse les requ\u00eates de recherche, les r\u00e9sultats publicitaires, l&#039;allocation budg\u00e9taire et certaines donn\u00e9es de conversion. En fonction des informations recueillies, j&#039;ajuste les mots cl\u00e9s, les requ\u00eates n\u00e9gatives, les audiences, les zones g\u00e9ographiques et le texte des annonces.<br><br>La fr\u00e9quence des modifications d\u00e9pend du trafic et du volume de donn\u00e9es. Nous \u00e9vitons de tirer des conclusions h\u00e2tives\u00a0; il est \u00e9galement important d\u2019\u00e9valuer la qualit\u00e9 des requ\u00eates re\u00e7ues. Vos retours sur de vrais clients nous aident \u00e0 d\u00e9terminer plus pr\u00e9cis\u00e9ment ce qui fonctionne.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b4a00a1d\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Est-il possible de faire la publicit\u00e9 de produits provenant d&#039;une boutique en ligne\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Vous pouvez planifier des campagnes de vente et pr\u00e9parer ou v\u00e9rifier le transfert des donn\u00e9es produits vers les syst\u00e8mes publicitaires. Il est essentiel que les noms, prix, soldes et adresses de livraison des produits soient corrects.<br><br>Avant le lancement, le parcours d&#039;achat et les indicateurs de vente sont analys\u00e9s. Si une int\u00e9gration suppl\u00e9mentaire en magasin ou la correction d&#039;erreurs dans le catalogue s&#039;av\u00e8re n\u00e9cessaire, ces interventions font l&#039;objet d&#039;un accord distinct. L&#039;\u00e9ligibilit\u00e9 d\u00e9pend \u00e9galement des produits annonc\u00e9s et des exigences de la plateforme.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b36f17a\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Quels rapports vais-je recevoir et \u00e0 qui appartiendra le compte\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>G\u00e9rer votre compte vous permet de garder le contr\u00f4le et d&#039;acc\u00e9der aux ressources n\u00e9cessaires pour accomplir votre travail. Nous discutons de la fr\u00e9quence de vos rapports et des indicateurs les plus importants\u00a0: co\u00fbt, clics, conversions ou co\u00fbt par requ\u00eate.<br><br>Le rapport d\u00e9taille les changements importants et les prochaines \u00e9tapes. Si des donn\u00e9es de mesure sont manquantes ou si la qualit\u00e9 d&#039;une requ\u00eate ne peut \u00eatre confirm\u00e9e que dans votre syst\u00e8me, cela est clairement indiqu\u00e9. Nous ne mesurons pas les r\u00e9sultats publicitaires uniquement en fonction du nombre d&#039;impressions.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-af73bc7b\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Un nombre pr\u00e9cis de ventes ou de demandes de renseignements est-il garanti\u00a0?<\/span><\/div><div class=\"uagb-faq-content\"><p>Non, un nombre pr\u00e9cis de ventes ou un prix de vente fixe ne sont pas garantis. Le r\u00e9sultat d\u00e9pend de la concurrence, de l&#039;attractivit\u00e9 de l&#039;offre, du budget publicitaire, de la qualit\u00e9 de la page et de votre capacit\u00e9 \u00e0 r\u00e9pondre aux demandes re\u00e7ues.<br><br>Au d\u00e9part, nous d\u00e9finissons ensemble l&#039;objectif, la p\u00e9riode d&#039;essai et les crit\u00e8res d&#039;\u00e9valuation. Une fois les donn\u00e9es recueillies, nous pouvons prendre des d\u00e9cisions \u00e9clair\u00e9es quant aux campagnes \u00e0 poursuivre, aux points \u00e0 modifier et \u00e0 l&#039;opportunit\u00e9 d&#039;augmenter le budget. Le lancement de la campagne et sa gestion \u00e0 long terme font l&#039;objet de discussions distinctes.<\/p><\/div><\/div><\/div>\n\n\n<h3 id=\"h-uzduokite-klausima\" class=\"wp-block-heading\">Posez une question !<\/h3>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6943-o1\" lang=\"lt-LT\" dir=\"ltr\" data-wpcf7-id=\"6943\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/110#wpcf7-f6943-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/fr\/wp-json\/wp\/v2\/pages\/110#wpcf7-f6943-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6943\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"lt_LT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6943-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"your-mail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre email\" value=\"\" type=\"email\" name=\"your-mail\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Votre question\" name=\"your-message\"><\/textarea><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Soumettre!\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads reklamos kampanij\u0173 valdymas j\u016bs\u0173 paslaugoms, prek\u0117ms ir konkretiems verslo tikslams. Parenku paie\u0161kos u\u017eklausas, auditorijas, skelbimus bei nukreipimo puslapius. Suderinu reklamos biud\u017eet\u0105, \u012fdiegiu klient\u0173 u\u017eklaus\u0173 ar pirkim\u0173 matavim\u0105 ir nuolat tobulinu kampanijas pagal rezultatus, kad ai\u0161kiai matytum\u0117te i\u0161laidas bei reklamos kuriam\u0105 naud\u0105 j\u016bs\u0173 verslui. Paslaug\u0173 s\u0105ra\u0161as \ud83c\udfaf Tiksl\u0173 ir strategijos nustatymasNustatome reklamos tiksl\u0105 (u\u017eklausos, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":65,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"enabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-110","page","type-page","status-publish","has-post-thumbnail","hentry"],"taxonomy_info":[],"featured_image_src_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1024x320.jpg",1024,320,true],"author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/fr\/author\/administratorius\/"},"comment_info":0,"uagb_featured_image_src":{"full":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",1920,600,false],"thumbnail":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-150x150.jpg",150,150,true],"medium":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-300x94.jpg",300,94,true],"medium_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-768x240.jpg",768,240,true],"large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1024x320.jpg",1024,320,true],"1536x1536":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1536x480.jpg",1536,480,true],"2048x2048":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",1920,600,false],"trp-custom-language-flag":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",18,6,false]},"uagb_author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/fr\/author\/administratorius\/"},"uagb_comment_info":0,"uagb_excerpt":"Google Ads reklamos kampanij\u0173 valdymas j\u016bs\u0173 paslaugoms, prek\u0117ms ir konkretiems verslo tikslams. Parenku paie\u0161kos u\u017eklausas, auditorijas, skelbimus bei nukreipimo puslapius. Suderinu reklamos biud\u017eet\u0105, \u012fdiegiu klient\u0173 u\u017eklaus\u0173 ar pirkim\u0173 matavim\u0105 ir nuolat tobulinu kampanijas pagal rezultatus, kad ai\u0161kiai matytum\u0117te i\u0161laidas bei reklamos kuriam\u0105 naud\u0105 j\u016bs\u0173 verslui. Paslaug\u0173 s\u0105ra\u0161as \ud83c\udfaf Tiksl\u0173 ir strategijos nustatymasNustatome reklamos tiksl\u0105 (u\u017eklausos,\u2026","_links":{"self":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":14,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/110\/revisions"}],"predecessor-version":[{"id":8946,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/110\/revisions\/8946"}],"wp:attachment":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/media?parent=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}