{"id":110,"date":"2020-04-27T07:32:14","date_gmt":"2020-04-27T07:32:14","guid":{"rendered":"https:\/\/e-verslas.lt\/e-verslas-lt-sprendimai\/google-ads-reklama\/"},"modified":"2026-01-05T00:15:03","modified_gmt":"2026-01-04T22:15:03","slug":"google-ads-reklama","status":"publish","type":"page","link":"https:\/\/e-verslas.lt\/fr\/publicite-google-ads\/","title":{"rendered":"Publicit\u00e9 Google Ads"},"content":{"rendered":"<style>.kb-advanced-slider-110_ef2901-7f .kb-slider-pause-button{color:#fff;background-color:rgba(0, 0, 0, 0.8);border:1px solid transparent;}<\/style><div class=\"kb-advanced-slider kb-advanced-slider-110_ef2901-7f wp-block-kadence-slider\"><div class=\"kb-advanced-slider-inner-contain kb-adv-slider-html-version-2\"><div class=\"kb-blocks-advanced-carousel kt-blocks-carousel kt-carousel-container-dotstyle-none\"><div class=\"kb-blocks-advanced-slider-init kb-slider-loading kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-none kb-slider-size-ratio kb-slider-type-slider kb-slider-ratio-3-1 kb-slider-group-arrow kb-slider-arrow-position-center kb-slider-tab-ratio-inherit kb-slider-mobile-ratio-inherit splide kb-splide  kb-slider-version-2\" aria-label=\"Contenu du curseur\" data-slider-center-mode=\"true\" data-slider-type=\"slider\" data-loop-type=\"loop\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"2000\" data-slider-scroll=\"1\" data-slider-fade=\"true\" data-slider-arrows=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-dragging=\"true\" data-slider-speed=\"1000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\"><div class=\"splide__track\"><ul class=\"splide__list\">\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_568e8f-e5\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_bc25ff-79\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_f283c3-9b\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n<\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><strong>Publicit\u00e9 Google Ads. <\/strong>Nous g\u00e9rons des campagnes publicitaires Google Ads, o\u00f9 vous payez uniquement pour les clics des clients int\u00e9ress\u00e9s par vos services ou produits. C&#039;est un excellent canal publicitaire pour bien d\u00e9marrer votre activit\u00e9\u00a0: 98% utilisateurs lituaniens recherchent des biens ou des services sur Google, et 70% choisissent parmi les 5 premiers r\u00e9sultats. Vos annonces et celles de vos concurrents s&#039;affichent en fonction des mots-cl\u00e9s s\u00e9lectionn\u00e9s. Ceux qui choisissent judicieusement leurs mots-cl\u00e9s pour la description de leurs annonces sont les plus gagnants, et le r\u00e9sultat d\u00e9pend bien s\u00fbr du budget allou\u00e9 \u00e0 chaque clic lorsque les visiteurs sont redirig\u00e9s vers votre site web. Par cons\u00e9quent, la pr\u00e9paration de vos campagnes publicitaires Google Ads en ligne est un processus tr\u00e8s important et soigneusement planifi\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paslaugos\"><strong>Services<\/strong><\/h3>\n\n\n\n<figure style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\" class=\"wp-block-table\"><table class=\"has-fixed-layout\" style=\"border-style:none;border-width:0px\"><tbody><tr><td><strong>\ud83c\udfaf D\u00e9finition des objectifs et des strat\u00e9gies<\/strong><br>Nous d\u00e9terminons l&#039;objectif publicitaire (demandes de renseignements, ventes, appels, trafic) et s\u00e9lectionnons la strat\u00e9gie de campagne la plus appropri\u00e9e.<\/td><\/tr><tr><td><strong>\ud83d\udd0e Recherche de mots cl\u00e9s<\/strong><br>Nous effectuons une analyse des mots-cl\u00e9s, les regroupons par intention et cr\u00e9ons une liste de mots-cl\u00e9s n\u00e9gatifs.<\/td><\/tr><tr><td><strong>\ud83e\udde9 Structure de la campagne<\/strong><br>Nous cr\u00e9ons une structure logique pour les campagnes et les groupes d&#039;annonces en fonction des services, des cat\u00e9gories, des villes ou des audiences.<\/td><\/tr><tr><td><strong>\ud83d\udcdd Textes et extensions des annonces<\/strong><br>Nous pr\u00e9parons les annonces (RSA), les titres\/descriptions et configurons les extensions : appels, liens, notes de bas de page, prix, etc.<\/td><\/tr><tr><td><strong>\ud83c\udf10 Recommandations de pages de destination<\/strong><br>Nous proposons des pistes d&#039;am\u00e9lioration des pages de destination pour augmenter les conversions (CTA, formulaire, rapidit\u00e9, \u00e9l\u00e9ments de confiance).<\/td><\/tr><tr><td><strong>\ud83d\udecd\ufe0f Centre commercial<\/strong><br>Si vous avez une boutique en ligne, nous connectons Merchant Center, organisons le flux et lan\u00e7ons Shopping\/Performance Max.<\/td><\/tr><tr><td><strong>\ud83d\udcf8 Affichage et remarketing<\/strong><br>Nous mettons en \u0153uvre le remarketing (GDN\/YouTube), constituons des audiences et ramenons les visiteurs sur le site web ou vers leur panier.<\/td><\/tr><tr><td><strong>\ud83d\udccd Publicit\u00e9 locale<\/strong><br>Le cas \u00e9ch\u00e9ant, nous optimisons les annonces en fonction des villes\/r\u00e9gions, des heures de travail, de la priorit\u00e9 des appels et des itin\u00e9raires.<\/td><\/tr><tr><td><strong>\ud83d\udd27 Suivi des conversions<\/strong><br>Nous configurons les conversions GA4\/Google Ads : formulaires, appels, achats, clics sur les boutons, importation hors ligne (si n\u00e9cessaire).<\/td><\/tr><tr><td><strong>\ud83d\udcb8 Contr\u00f4le du budget et des prix<\/strong><br>Nous optimisons le CPC\/CPA\/ROAS, les strat\u00e9gies d&#039;ench\u00e8res, l&#039;allocation budg\u00e9taire et les mesures de protection contre les d\u00e9penses inutiles.<\/td><\/tr><tr><td><strong>\ud83e\uddea Tests A\/B<\/strong><br>Nous testons diff\u00e9rentes variantes de publicit\u00e9s, audiences, pages de destination et offres afin d&#039;augmenter les conversions.<\/td><\/tr><tr><td><strong>\ud83d\udcca Rapports et maintenance<\/strong><br>Nous fournissons des rapports r\u00e9guliers\u00a0: co\u00fbts, clics, conversions, CPA\/ROAS, actions r\u00e9alis\u00e9es et actions pr\u00e9vues.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pasiteira-uti\"><strong><strong>Demander<\/strong>Pouah!<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6943-o1\" lang=\"lt-LT\" dir=\"ltr\" data-wpcf7-id=\"6943\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/pages\/110#wpcf7-f6943-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/fr\/wp-json\/wp\/v2\/pages\/110#wpcf7-f6943-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6943\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"lt_LT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6943-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre nom\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"your-mail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Votre email\" value=\"\" type=\"email\" name=\"your-mail\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"you-subject\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"you-subject\"><option value=\"\">Solutions e-Business.lt<\/option><option value=\"Interneto Svetain\u0117s\">Sites Web<\/option><option value=\"Elektronin\u0117s Parduotuv\u0117s\">Magasins d&#039;\u00e9lectronique<\/option><option value=\"Portal\u0173 Aplikacijos\">Applications du portail<\/option><option value=\"Dirbtinis Intelektas\">Intelligence artificielle<\/option><option value=\"SEO Paslaugos\">Services de r\u00e9f\u00e9rencement<\/option><option value=\"Google Ads Reklama\">Publicit\u00e9 Google Ads<\/option><option value=\"Socialin\u0117 Rinkodara\">Marketing social<\/option><option value=\"El. Pa\u0161to Marketingas\">Marketing par e-mail<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Votre message\" name=\"your-message\"><\/textarea><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Soumettre!\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Publicit\u00e9 Google Ads. Nous g\u00e9rons des campagnes publicitaires Google Ads, o\u00f9 vous ne payez que pour les clics des clients int\u00e9ress\u00e9s par vos services ou produits. C&#039;est un excellent canal publicitaire pour bien d\u00e9marrer votre activit\u00e9, car 981\u00a0003 utilisateurs lituaniens recherchent des biens ou des services sur le moteur de recherche Google, et 701\u00a0003 utilisateurs choisissent parmi les 5 premiers r\u00e9sultats. En fonction des mots-cl\u00e9s s\u00e9lectionn\u00e9s, vos publicit\u00e9s et celles de vos concurrents s&#039;affichent dans les r\u00e9sultats de recherche Google. [\u2026]<\/p>","protected":false},"author":1,"featured_media":65,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"enabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-110","page","type-page","status-publish","has-post-thumbnail","hentry"],"taxonomy_info":[],"featured_image_src_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1024x320.jpg",1024,320,true],"author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/fr\/author\/administratorius\/"},"comment_info":0,"uagb_featured_image_src":{"full":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",1920,600,false],"thumbnail":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-150x150.jpg",150,150,true],"medium":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-300x94.jpg",300,94,true],"medium_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-768x240.jpg",768,240,true],"large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1024x320.jpg",1024,320,true],"1536x1536":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1536x480.jpg",1536,480,true],"2048x2048":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",1920,600,false],"trp-custom-language-flag":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",18,6,false]},"uagb_author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/fr\/author\/administratorius\/"},"uagb_comment_info":0,"uagb_excerpt":"Google Ads Reklama. Vykdome Google Ads reklam\u0105, kada mokama tik u\u017e J\u016bs\u0173 paslaugomis arba prek\u0117mis susidom\u0117jusi\u0173 klient\u0173 paspaudimus. Tai puikus reklamos kanalas gerai verslo prad\u017eiai, nes Google paie\u0161kos sistemoje, preki\u0173 ar paslaug\u0173 paie\u0161kas vykdo 98% Lietuvos vartotoj\u0173, 70% renkasi i\u0161 pirm\u0173j\u0173 5 rezultat\u0173. Pagal parinktus raktinius \u017eod\u017eius, Google paie\u0161koje rodoma J\u016bs\u0173 ir konkurent\u0173 reklaminiai skelbimai.\u2026","_links":{"self":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":5,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/110\/revisions"}],"predecessor-version":[{"id":7510,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/pages\/110\/revisions\/7510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/media\/65"}],"wp:attachment":[{"href":"https:\/\/e-verslas.lt\/fr\/wp-json\/wp\/v2\/media?parent=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}