{"id":110,"date":"2020-04-27T07:32:14","date_gmt":"2020-04-27T07:32:14","guid":{"rendered":"https:\/\/e-verslas.lt\/e-verslas-lt-sprendimai\/google-ads-reklama\/"},"modified":"2026-01-05T00:15:03","modified_gmt":"2026-01-04T22:15:03","slug":"google-ads-reklama","status":"publish","type":"page","link":"https:\/\/e-verslas.lt\/es\/publicidad-en-google-ads\/","title":{"rendered":"Publicidad en Google Ads"},"content":{"rendered":"<style>.kb-advanced-slider-110_ef2901-7f .kb-slider-pause-button{color:#fff;background-color:rgba(0, 0, 0, 0.8);border:1px solid transparent;}<\/style><div class=\"kb-advanced-slider kb-advanced-slider-110_ef2901-7f wp-block-kadence-slider\"><div class=\"kb-advanced-slider-inner-contain kb-adv-slider-html-version-2\"><div class=\"kb-blocks-advanced-carousel kt-blocks-carousel kt-carousel-container-dotstyle-none\"><div class=\"kb-blocks-advanced-slider-init kb-slider-loading kb-blocks-slider kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-none kb-slider-size-ratio kb-slider-type-slider kb-slider-ratio-3-1 kb-slider-group-arrow kb-slider-arrow-position-center kb-slider-tab-ratio-inherit kb-slider-mobile-ratio-inherit splide kb-splide  kb-slider-version-2\" aria-label=\"Contenido del control deslizante\" data-slider-center-mode=\"true\" data-slider-type=\"slider\" data-loop-type=\"loop\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\" data-slider-anim-speed=\"2000\" data-slider-scroll=\"1\" data-slider-fade=\"true\" data-slider-arrows=\"true\" data-slider-dots=\"false\" data-slider-hover-pause=\"false\" data-slider-auto=\"true\"  data-dragging=\"true\" data-slider-speed=\"1000\" data-slider-gap=\"30\" data-slider-gap-tablet=\"30\" data-slider-gap-mobile=\"30\" data-slider-gap-unit=\"px\"><div class=\"splide__track\"><ul class=\"splide__list\">\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_568e8f-e5\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_bc25ff-79\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-kadence-slide kb-advanced-slide-item kb-slide-110_f283c3-9b\"><div class=\"kb-advanced-slide\"><div class=\"kb-advanced-slide-inner-wrap\"><div class=\"kb-advanced-slide-inner\"><\/div><\/div><\/div><\/li>\n\n<\/ul><\/div><\/div><\/div><\/div><\/div>\n\n\n<p><strong>Publicidad en Google Ads. <\/strong>Utilizamos Google Ads, donde pagas solo por los clics de los clientes interesados en tus servicios o productos. Este es un excelente canal publicitario para un buen comienzo para tu negocio, ya que 98% usuarios lituanos buscan productos o servicios en Google y 70% eligen entre los 5 primeros resultados. Seg\u00fan las palabras clave seleccionadas, tus anuncios y los de la competencia se muestran en la b\u00fasqueda de Google. Quienes eligen las palabras clave con m\u00e1s cuidado para la descripci\u00f3n de su anuncio obtienen mayores ganancias; por supuesto, el resultado depende del presupuesto asignado a cada clic cuando los visitantes son redirigidos a tu sitio web. Por lo tanto, preparar la publicidad online de Google Ads es un proceso muy importante y cuidadosamente planificado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-paslaugos\"><strong>Servicios<\/strong><\/h3>\n\n\n\n<figure style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\" class=\"wp-block-table\"><table class=\"has-fixed-layout\" style=\"border-style:none;border-width:0px\"><tbody><tr><td><strong>\ud83c\udfaf Establecimiento de objetivos y estrategias<\/strong><br>Determinamos el objetivo publicitario (consultas, ventas, llamadas, tr\u00e1fico) y seleccionamos la estrategia de campa\u00f1a m\u00e1s adecuada.<\/td><\/tr><tr><td><strong>\ud83d\udd0e Investigaci\u00f3n de palabras clave<\/strong><br>Realizamos an\u00e1lisis de palabras clave, las agrupamos por intenci\u00f3n y creamos una lista de palabras clave negativas.<\/td><\/tr><tr><td><strong>\ud83e\udde9 Estructura de la campa\u00f1a<\/strong><br>Creamos una estructura l\u00f3gica de campa\u00f1as y grupos de anuncios en funci\u00f3n de servicios, categor\u00edas, ciudades o audiencias.<\/td><\/tr><tr><td><strong>\ud83d\udcdd Textos y extensiones de anuncios<\/strong><br>Preparamos anuncios (RSA), titulares\/descripciones y configuramos extensiones: llamadas, enlaces, notas a pie de p\u00e1gina, precios, etc.<\/td><\/tr><tr><td><strong>\ud83c\udf10 Recomendaciones de p\u00e1ginas de destino<\/strong><br>Sugerimos formas de mejorar las p\u00e1ginas de destino para aumentar las conversiones (CTA, formulario, velocidad, elementos de confianza).<\/td><\/tr><tr><td><strong>\ud83d\udecd\ufe0f Centro comercial\/comercial<\/strong><br>Si tiene una tienda electr\u00f3nica, conectamos Merchant Center, organizamos el feed y lanzamos Shopping\/Performance Max.<\/td><\/tr><tr><td><strong>\ud83d\udcf8 Display y remarketing<\/strong><br>Implementamos remarketing (GDN\/YouTube), creamos audiencias y devolvemos a los visitantes al sitio web o al carrito.<\/td><\/tr><tr><td><strong>\ud83d\udccd Publicidad local<\/strong><br>Si es relevante, optimizamos los anuncios en funci\u00f3n de ciudades\/regiones, horarios de trabajo, prioridad de llamadas y rutas.<\/td><\/tr><tr><td><strong>\ud83d\udd27 Seguimiento de conversiones<\/strong><br>Configuramos conversiones de GA4\/Google Ads: formularios, llamadas, compras, clics en botones, importaci\u00f3n offline (si es necesario).<\/td><\/tr><tr><td><strong>\ud83d\udcb8 Control de presupuesto y precios<\/strong><br>Optimizamos CPC\/CPA\/ROAS, estrategias de oferta, asignaci\u00f3n de presupuesto y protecciones contra gastos innecesarios.<\/td><\/tr><tr><td><strong>Pruebas A\/B<\/strong><br>Probamos variaciones de anuncios, audiencias, p\u00e1ginas de destino y ofertas para aumentar la conversi\u00f3n.<\/td><\/tr><tr><td><strong>\ud83d\udcca Informes y mantenimiento<\/strong><br>Proporcionamos informes peri\u00f3dicos: costes, clics, conversiones, CPA\/ROAS, lo que se ha hecho y lo que se planifica a continuaci\u00f3n.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pasiteira-uti\"><strong><strong>Preguntar<\/strong>\u00a1puaj!<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6943-o1\" lang=\"lt-LT\" dir=\"ltr\" data-wpcf7-id=\"6943\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/es\/wp-json\/wp\/v2\/pages\/110#wpcf7-f6943-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/es\/wp-json\/wp\/v2\/pages\/110#wpcf7-f6943-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6943\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"lt_LT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6943-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Su nombre\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"your-mail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tu correo electr\u00f3nico\" value=\"\" type=\"email\" name=\"your-mail\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"you-subject\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"you-subject\"><option value=\"\">Soluciones e-Business.lt<\/option><option value=\"Interneto Svetain\u0117s\">Sitios web<\/option><option value=\"Elektronin\u0117s Parduotuv\u0117s\">Tiendas de electr\u00f3nica<\/option><option value=\"Portal\u0173 Aplikacijos\">Aplicaciones del portal<\/option><option value=\"Dirbtinis Intelektas\">Inteligencia artificial<\/option><option value=\"SEO Paslaugos\">Servicios de SEO<\/option><option value=\"Google Ads Reklama\">Publicidad en Google Ads<\/option><option value=\"Socialin\u0117 Rinkodara\">Marketing social<\/option><option value=\"El. Pa\u0161to Marketingas\">Marketing por correo electr\u00f3nico<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Tu mensaje\" name=\"your-message\"><\/textarea><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"\u00a1Entregar!\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Publicidad en Google Ads. Gestionamos anuncios en Google Ads, donde solo pagas por los clics de clientes interesados en tus servicios o productos. Este es un excelente canal publicitario para impulsar tu negocio, ya que de los 981.000 usuarios lituanos que buscan productos o servicios en el buscador de Google, 701.000 eligen entre los 5 primeros resultados. Seg\u00fan las palabras clave seleccionadas, tus anuncios y los de tu competencia se muestran en la b\u00fasqueda de Google. [\u2026]<\/p>","protected":false},"author":1,"featured_media":65,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"enabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-110","page","type-page","status-publish","has-post-thumbnail","hentry"],"taxonomy_info":[],"featured_image_src_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1024x320.jpg",1024,320,true],"author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/es\/author\/administratorius\/"},"comment_info":0,"uagb_featured_image_src":{"full":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",1920,600,false],"thumbnail":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-150x150.jpg",150,150,true],"medium":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-300x94.jpg",300,94,true],"medium_large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-768x240.jpg",768,240,true],"large":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1024x320.jpg",1024,320,true],"1536x1536":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1-1536x480.jpg",1536,480,true],"2048x2048":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",1920,600,false],"trp-custom-language-flag":["https:\/\/e-verslas.lt\/wp-content\/uploads\/google-reklama-1.jpg",18,6,false]},"uagb_author_info":{"display_name":"Administratorius","author_link":"https:\/\/e-verslas.lt\/es\/author\/administratorius\/"},"uagb_comment_info":0,"uagb_excerpt":"Google Ads Reklama. Vykdome Google Ads reklam\u0105, kada mokama tik u\u017e J\u016bs\u0173 paslaugomis arba prek\u0117mis susidom\u0117jusi\u0173 klient\u0173 paspaudimus. Tai puikus reklamos kanalas gerai verslo prad\u017eiai, nes Google paie\u0161kos sistemoje, preki\u0173 ar paslaug\u0173 paie\u0161kas vykdo 98% Lietuvos vartotoj\u0173, 70% renkasi i\u0161 pirm\u0173j\u0173 5 rezultat\u0173. Pagal parinktus raktinius \u017eod\u017eius, Google paie\u0161koje rodoma J\u016bs\u0173 ir konkurent\u0173 reklaminiai skelbimai.&hellip;","_links":{"self":[{"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/pages\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":5,"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/pages\/110\/revisions"}],"predecessor-version":[{"id":7510,"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/pages\/110\/revisions\/7510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/media\/65"}],"wp:attachment":[{"href":"https:\/\/e-verslas.lt\/es\/wp-json\/wp\/v2\/media?parent=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}